Thursday, January 04, 2007

Etobicoke Hydro

There are communal libraries in the laundry rooms of my apartment complex. (Some of Peter's gag gifts and books have ended up there--but they never last long!) A couple of weeks ago, I pulled a copy of Valley of the Dolls from the shelf and found something neat tucked inside: a mailer from Etobicoke Hydro.



From the font, I thought it might date back to the 1950s.



Some web searching revealed that the mayor listed on the card served from 1967 to 1972. It's not as old as I thought.

Business Reply Mail was 8 cents, and there's no postal code.



Etobicoke was one of six former boroughs of the Municipality of Metropolitan Toronto. Etobicoke Hydro later became part of Toronto Hydro, and Metropolitan Toronto was amalgamated into the City of Toronto in 1998.

15 comments:

Crucible said...

I love finding old crap like that. Must have been in a long ago age if they are inviting people to use more hydro.

Anonymous said...

You can start a wikipedia entry for that.

Salem said...

That wikipedia entry should contain:

Hydro. Localism for Electricity in some parts of Canada. Some of which is generated at hydro-electric power plants.

madamerouge said...

Clearly, this is one of my most electrifying posts. [not]

Timmy said...

I dont get it.

Natasha said...

Did you take the picture with your new digital camera or did you scan it? =)

Pablo said...

I love hydro.

Anonymous said...

I smoke hydro all the time

Anonymous said...

old crap rocks.

teh l4m3 said...

Fabulous graphic design. It looks like a rave or circuit party flier!

Butchieboy said...

I don't get it.

Anonymous said...

What do you mean by "gag gifts?"

Adorable Girlfriend said...

I like how MR blogs about crap he finds in the laundry room. The laundry room. MR, lovechop -- you need to get out more!!!

Anonymous said...

Screw the old crap. I want to borrow your "Valley Of The Dolls"!

Anonymous said...

Here's Boyd's bit of history.